If you are in the salon industry for quite some time, then you might have grown stagnant and very reliant on the traditional methods of marketing for your salon business. But with the changing times, you must learn to adapt and be creative in how you market your salon business. That means engaging on a digital platform that might be new to some salon owners. According to Revlocal, the haircare market is set to grow to $87 billion by 2023. You would definitely need help from a professional at Zensoft to manage your salon business and up your marketing strategy.
While you provide makeovers for your customers, your business itself needs a makeover after some time being in the industry. So if you are wondering how to give your salon a marketing makeover, then stay tuned.
When we say marketing makeover, we mean a lot of things. It starts with the way you present your business to your customers and that has to do with branding and moving on to your marketing strategies.
Branding
As you improve and change the way your customers look when you do a makeover, it is the same thing when you makeover the branding of your salon business. Branding is the way you present yourself to your customers, from its visual appeal to the vision and mission of your salon business, branding helps you direct your business to where you want it to go. By having a branding kit or rehauling your existing one, you are updating your look and refreshing the way your customers perceive your salon business.
This might mean changing your brand colors, or your font style, or your logo, or even the look of your whole salon. Regardless of what you need to change when you rebrand your salon, make sure that the core value of your salon business can still be seen from the changes that you made and that you are still recognizable by your loyal customers.
Keeping with trends
Since you are a salon business and you are in the beauty industry, you must keep up with the trends. By making sure that you are jumping on trends, you are offering the latest, the freshest, and the newest thing to your clients, and you are updated with the latest technology as well. Some trends that you have to jump on are, promoting eco-friendly alternatives, or promoting the latest technology on how to do a certain beauty procedure. Partnering with the latest social media influencer can also help boost your salon too. According to Bigcommerce, Instagram ranks #1 for the most important and impactful channel, which makes it a good platform for your salon.
Create a press release and do local advertising
Creating a press release is a great way to spread awareness about your salon business in your own locality. It is a tried-and-tested way to raise awareness for any business and it will greatly help your salon business to be promoted this way. By capturing your locals in creating this kind of special event, you are sure that the nearest customers are a captive audience.
Revamp your salon
Regardless of whether your salon is doing great or not, if you’ve been around for ages and everybody knows your salon, it is always a good thing to revamp the look of your salon from the inside out.
Since you’re in the beauty industry, everything about your salon should also be beautiful and that includes your interior and exterior decoration. Make sure that your furniture, your wallpaper, your signage, and even your roofing are updated and not rundown. They say that we should not judge a book by its cover, but your customers will definitely judge the way your salon looks from the outside. That is why it is great to invest in good signages and interior decoration especially with furniture such as the salon chair mirrors and other tools you are using when you provide a service.
It is also very important that you keep your salon looking fresh and clean with every service that you provide. This way you are providing a safe space for your clients to get relaxed and pampered.
Boost with your front desk
The salon front desk is one of the most neglected parts of a salon mainly because some salon owners think that it is not an important part of the business, according to Salt Society. But the thing about the front desk is it is what greets your potential customers the moment they enter your salon. Investing in a great front desk staff is one of the ways you can improve and boost your sales right at your front desk. By making sure you take the time to train your front desk staff you are ensuring that no customer is turned down right at your front desk. Also, by making your front desk as appealing as possible, it makes your customers feel at home the moment they step into your salon. You can do this by providing an uncluttered space where they can ask for your services, for your rates, as well as book their appointment.
Create new promos and exclusive discounts
When giving your salon a makeover, it is important to also create new promos and exclusive discounts in your marketing calendar. First, you have to make sure that everything is listed and scheduled on a salon management tool to foresee your future sales and your target KPI’s. By creating new promos and exclusive discounts, you give a whole new feel to your salon, and your loyal customers will be attracted to come back, and you will attract new customers as well. Some new promos and discounts that you could offer on your makeover are bundles of your most sought-after retail products, as well as bundles of your signature services. You can also offer a free consultation before your customers purchase any products or services.
Reward your loyal customers
Make sure that you are not forgetting your most loyal customers in your makeover. By keeping your loyal customers happy, you are making sure that you are keeping them as long as your business is running. A reward system is a great way to keep your loyal customers happy. You can make a rewards card that gives them free products or services whenever they hit a milestone with you such as their fifth visit to your salon or if they have reached a certain amount of products and services that they have availed.