It is a no-brainer that your salon business should be on the top social media sites to market your business. Nowadays every business can maximize the use of these online platforms to make a sale and to expand their list of clientele. Every person has a cellphone or even a laptop, always online, surfing, reading, trying to entertain themselves especially in this time of the pandemic. According to Semrush, 280 million Americans (84.2%) access the internet on their phones in 2021.While everybody is online and glued to their devices, you are sure that they are a captive audience just waiting for the right promotion to heat and warm them up to make a purchase.
Since you are here, you know the power of having an online presence especially for your salon business. If you need help with anything about your salon you may need services from Zensoft. They can provide features that will help you manage your salon business with ease.
The following are the top social media sites that your salon business should be in:
Nowadays, everybody seems to be on Facebook whether you are old, young, in business, an employee, or whatever you are doing in life. Facebook seems to have a place for everybody and definitely a place for your salon business. With that said, Facebook has a large demographic ranging from different generations and different life statuses. That is why it is a great place to be for your salon business to market the products and services that you offer.
The great thing about Facebook is that it is a free market and you have a lot of options on how to market your products and services using this platform. And according to Daysmartsalon, about 85% of consumers head online when looking for a local business. That is why it is one of the top social media pages that your salon business should be on, and you should make sure that you have a Facebook page for your business.
Having a Facebook account for your salon business will make sure that you are up-to-date, and that you are updating your customers online as well. It is a great way to disseminate information about your business, such as business hours, rates, promotions, and discounts.
In Facebook, you can have different ways to market your products and services such as regularly engaging your customers with your posts and providing valuable content that they can benefit from. You could also make use of Facebook ads to reach a larger demographic. The great thing about Facebook is that you can target a specific demographic to test your marketability to different types of demographics.
The usual market within Facebook differs depending on how you target your demographic. For example, you can choose an age range, location, behavior, preferences, income, school, employment, pages they follow, and you can also target them based on their interest.
There is a lot to learn about Facebook marketing and Facebook ads, that is why it is better to start as early as now so that you can experiment and know what will work for your salon business.
Instagram is a different type of social media platform that leverages photos and videos rather than text. On Instagram, you can use the photos of your salon, your past clients, and the services that they have availed. This way your potential customers can see what your salon looks like and what they can expect when they visit your salon. Also, Instagram is great for engaging your potential customers on the services they plan to avail themselves of. You can give them sample photos of past clients who have availed of the same services they are interested in, and what are the great feedbacks that you have got from them.
Instagram has also popularized the live video streaming feature wherein you can showcase different services while they are being done live. You can use the live feature to tour your viewers in your salon or to let them see what is happening on a day-to-day basis in your salon business. Using the live feature also lets you answer their questions instantly and get more interaction from feedback, comments, and other questions that you could entertain while you are streaming live.
Since you are in the beauty service industry, you have lots of pictures that you can showcase to your customers using the platform Pinterest. You can create boards collating your best services, for sample different hair coloring styles and trends, or different waxing tips, or other self-care recommendations on Pinterest. Pinterest is also a great way to redirect your viewers to other platforms such as Instagram, or if you have a website wherein you update all the time then Pinterest is a great supplemental page.
Youtube
If you like making videos, and you have a lot of content that you can share about your salon business, then Youtube is great for you. According to Localfame, YouTube reaches 1.9 billion active users on a daily basis back in 2019.
With Youtube, you can brand and market your salon business and share a lot of great video content with your potential customers. This way they could see what is happening in your salon and they could follow your salon journey.
With Youtube, you can create content such as tutorials on how to use the retail products that you offer in your salon. You can also make talk shows with your expert or guest speakers that are related to the beauty and salon business. You could also provide a platform for your expertise to talk about their signature style, or their beauty recommendations and tips, and the latest beauty trends that they could avail of at your salon. Having a Youtube account is a great way to gain a following, and also gain trust and credibility that would let your customers and potential customers make a purchase or avail service in your business.
Having a Youtube account is also great for partnering with brands and personalities who could both benefit from your platform while you could benefit from them and their advertisements as well. Youtube is a great way to monetize your content so you can earn on the side while promoting and marketing your salon business.