People love videos. Most people online spend a lot of time exploring videos on different platforms such as Youtube and TikTok. According to Localfame, statistics show that YouTube reaches 1.9 billion active users on a daily basis. Did you know that video marketing is one of the best ways you could engage and reach your prospective clients online?
According to statistics by Forbes, videos in an email increase clicks by 200 to 300%, while landing page videos increase conversions by 80%, and watching a video increases the chance for customers to buy a product online by 64%.
But because videos are more costly to make and it takes time and effort to conceptualize a good video, some salon business owners may be deterred from creating video marketing campaigns. Needless to say, the statistics mentioned above are a great incentive to try it out and invest in video marketing. If you do not know where to start it is best to get the help of experts such as Zensoft.
Here are tips on how to create your own video marketing:
Using a talk show format
Talk shows have been around for decades and it is a sure hit on tv shows. But talk show format is not popular when it comes to video marketing, or at least it has not been used a lot. A talk show format works best if you are committed to doing it regularly. For example, you should be creating episodes every week or every month so that your viewers and potential customers know to look out and subscribe to your page.
Creating a talk show format video marketing campaign makes your viewers feel that you give value and entertainment to your customers rather than just selling and promoting your products and services online.
Just like any other video marketing strategy, you will need to put in the work to research your chosen topic for your talk show. This includes finding guests that are relevant to your topic and experts in the field of salon and beauty. This is also a great way to partner with other brands and other personalities who can promote your salon services, and in return they get exposure, and they could also use your platform to sell the relevant products during the talk show.
Talk shows are great for entertaining and educating your potential customers about the products you are using for your salon business and the services you offer. By being one of the pioneers to use the talk show format for video marketing, you will definitely set apart your salon business from other businesses out there.
Creating live videos
The beauty of live videos is that it is very interactive, relevant, and very much interesting to viewers and potential customers. By using live video, your customers are able to see what is happening as it is happening at the moment. You can do different things and feature different products and services, and even just tour your viewers around your salon using live video streaming.
Live video streaming is especially popular on Instagram. Business and personal accounts benefit from the engagement between the account and its followers or viewers.
Some businesses use live video streaming for the live selling of their products, but for salon businesses like yours, you can use live video to bring your customers to your salon space or let them see what is happening in your salon on a day-to-day basis. Another idea of using live video in your salon is to talk to experts while they are doing service. For example, show how hair coloring service is done in your salon while promoting your hair coloring products. Interview your hair expert on how to properly use this product and let your customers know how they could avail of the same service at your salon.
Another great thing about live video is that it gives you the opportunity to directly respond to your viewers as they comment on your live video. This is a great chance to answer general questions, and give useful tips to your customers that would greatly enhance your engagement and your credibility to the viewers.
Some businesses also use this live video streaming feature to showcase the behind-the-scenes of their salon business. It is a great way to show transparency, as well as be in touch with your customers on a natural level.
Highlight your experts
Short videos are very captivating to your online audience simply because in the online world there are so many things to see and discover in a short span of time. That is why short videos are very effective in captivating your viewer’s attention and providing them the answers to their questions in an instant.
One way you can maximize short videos is to create them with topics highlighting your salon experts. This way your potential customers and existing customers can familiarize themselves with the experts who will be handling their hair or their skin at their salon visit. By highlighting your experts, you are establishing credibility and trust among your viewers and potential customers. You are also showcasing the quality of the service that you provide in your salon.
Also, you can use this time to highlight your expert’s credibility, past experiences, their own strategies, and tips and tricks that they could provide your customers in this short video. You can make your experts show their signature haircut or hair coloring tips that would interest your viewers to make them curious enough to try it out for themselves. By letting your experts talk in these short videos, you are giving them the voice in carrying your business and making sure that you can provide quality service that can be availed by your customers.
Conclusion
Video marketing is an elaborate marketing strategy that you should invest in despite its cost and effort to produce because video marketing is a very effective way to keep in touch with your customers. It is also useful in promoting the products and services that you offer in your salon, to build credibility, and to add value to your loyal customers.